Source: Personal Care Insights by Radhika Sikaria


In a world increasingly conscious of climate change, consumers and businesses find themselves bombarded with a dizzying array of policies, commitments and advertisements related to sustainability. How can they cut through the jargon in this landscape and make truly informed choices? 

PersonalCareInsights sits down with Gabriela Meza Armenta from Lignopure to unravel their sustainability strategies and explore how they effectively communicate with consumers to combat eco-fatigue. 

Placing value on environmentally pressing issues

Lignopure is placing a premium value on environmentally sustainable ingredient sourcing, forging partnerships with suppliers to ensure responsible practices and embracing renewable and bio-based materials. Reducing their environmental footprint is also a top priority, with initiatives ranging from optimizing energy and water usage to adopting efficient manufacturing processes and embracing circular economy principles. Recognizing the significance of social responsibility, Lignopure emphasizes fair labor practices, worker welfare and community engagement. Transparency is key, as it provides clear information about their sustainability practices and certifications, empowering consumers with the knowledge to make sustainable choices.

Through these concerted actions, these beauty leaders strive to effect comprehensive sustainability transformations that encompass environmental, social and economic dimensions. Their ultimate aim is to forge a more sustainable future for the industry and the planet at large.

Lignopure’s sustainability responsibility

According to Lignopure, sustainability involves responsibly sourcing and utilizing natural resources while implementing green practices and innovations to uphold future development, material quality and social and environmental responsibility. 

“We at Lignopure firmly believe that natural resources should be respectfully sourced and fully utilized without putting at risk the health of the environment and the well-being of every living organism in it,” explains Gabriela Meza Armenta, marketing and business development manager at Lignopure.

Minimizing eco-fatigue

Eco-fatigue, the overwhelming sense of being desensitized to environmental issues and sustainability messages, is a challenge that needs to be addressed through effective communication, according to experts. Lignopure emphasizes the importance of combating eco-fatigue and inspiring positive environmental action.

“Consumers are a big part of this amazing change; without them, brands and governments would not feel as much pressure to make feasible changes in many industries,” says Armenta. 

She emphasizes the role of consumers in driving sustainability and encourages their active participation. “Companies should engage their consumers in environmental activities and make them feel part of the change,” she adds. “Showing them the long-term impact of their product choices can encourage and reveal the big picture.”

Need of the hour

“Innovation is the base that can drive sustainability by enabling solutions for environmental challenges.” This highlights innovation’s critical role in seeking solutions for environmental and social sustainability challenges. states Armenta.

According to Lignopure, the beauty industry recognizes that integrating sustainable practices, considering environmental impacts, building consumer trust, fostering innovation and promoting collaboration are imperative in addressing sustainability challenges and forging a more sustainable future. As the industry evolves, these principles become essential cornerstones for success.


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