Source: Personal Care Insights

Author: Venya Patel


As we head into a new year, PersonalCareInsights delves into the world of clean beauty, speaking to Givaudan and Lignopure.

The representatives discuss what defines clean beauty, how it became popular and whether it will remain popular in the years to come. Gabriela Meza Armenta, marketing and business development manager at Lignopure, stresses that the industry has called for rules and regulations and clear paths for brands to achieve environmentally sustainable, effective and safe products.

“Each brand defines what is ‘clean’ for their sentiment, which can lead to confusion for consumers. Currently, the focus has been on ‘free-from’ formulas, and slowly we are moving toward sustainable packaging, but nothing is truly regulated.”


Will clean beauty remain?

“I am sure that consumers will go on informing themselves and, with this, keeping the clean beauty movement alive this coming 2023,” states Armenta.

On a larger scale, she highlights that many countries are switching to sustainable business models and governments are urging companies to meet sustainability goals such as UN Sustainable Development Goals.

“All this comes thanks to people realizing that we require a change if we want to secure a good life for future generations. These consumers have embraced the clean beauty movement and added valuable demands to the cosmetic industry. For these consumers, vegan is not enough. The industry must deliver sustainable packaging, clean formulas and traceability. Some of these points have started to become the new beauty standard and, in a few years, I hope to see other ones become the new norm as well.”


Influence of COVID-19

The industry has witnessed an increasing preference for clean beauty from consumers this year. However, it was the COVID-19 pandemic that was the cause of it. Armenta says that many industries suffered a transformation due to COVID-19, and she thinks that it gave the clean beauty movement a big push for the cosmetic industry.

“Many people spent way more time than usual at home, and they started to look deeper into their routines regarding the number of products, ingredients and sustainability. Many of them started to really read about it and understand what they want in their products,” she says.


Outlook for the companies about the clean beauty movement

For Lignopure, Armenta says that clean beauty means producing safe, sustainable, natural and effective ingredients that can be used in multiple cosmetic formulations.

On the question of how clean beauty is related to natural beauty, Armenta clarifies that both movements are significantly different.

“Natural beauty is a movement that relies on purely nature-derived ingredients, and the clean beauty movement also uses non-toxic or lab-created chemicals which are scientific research-backed and have been proven to be safe,” she continues.

“Our new line called LignoBase is an upcycled natural ingredient line that transfers the power of lignin – a bio-polymer with protective properties existing in the majority of plants – like SPF boosting, antioxidant boosting and natural color into multiple cosmetic formulations like skincare, sun care and color cosmetics.”

In addition, she adds that “some important points for us are the traceability of our raw materials and to work together with suppliers that source their raw materials from renewable sources and that have ethical practices across their production chain.”

“Lignopure believes that by creating clean ingredients, we can offer the cosmetic industry alternatives to use in their formulations and slowly start to move more in the direction of sustainable clean products that serve the consumer demands and take care of our planet.”


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